"What is target of e-pr? What should we do for going to online pr? What is difference between e-pr and online pr, digital pr and or cyber pr?" In the article, all of them were answered the questions. Also you can find here "what level is your firm in e-pr?" and "Blogging as a tool for PR" and "using news search engine in PR"

This paper examines how the available advantages can be deployed to provide the opportunities for the practice of public relations to harness the current opportunity and to gain and sustain world leading competitive advantage. 
There are three steps to the article. The first is to create an environment whereby practitioners can 'catch-up' with knowledge about how the Internet should be approached and used along with access to the Internet and its associated Information and Communications Technologies. The second is to provide the greatest opportunities for practitioners to operate in a competitive e-PR environment, and finally an ability for the industry to take advantage of opportunities 'over the horizon' through well educated and trained entrants to the industry and sector specific, available research. (Hossein Emami / For Second International Conference on Public Relations in Iran)