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Public Relations Writers have to Adapt to the Digital Age
Public relations professionals are known as being pretty good writers. Both written and spoken communications are two of their most important attributes. One thing that I have noticed recently is their struggle to adapt to the needs of the digital media environment.
Take for example the written content of their websites. Look at the content on some PR sites. You will notice a lot of the content is written in a journalistic style as opposed to being written for a website visitor. Some of the things you may notice. The content gets to the important points at the end of the story. There are long paragraphs and no sub headings. Subtle, intriguing titles take precedence over keyword phrases that would actually tell the reader at a glance what the story is about.
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Posted by H.Emami at June 15, 2005 12:43 AM
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